Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .

Beachfront Vs Inland Real Estate Ownership In Miami

Miami real estate is one of the fast-selling and bought after pieces of real estate in the market nowdays since it is considered by many to be one of the best places to live or vacation in.

One of the reasons as to why a lot of people would like to invest on a real estate in Miami is because of all the other things that people will be getting when they do decide to purchase a real estate property in Miami. These Miami real estate owners know that they are not only getting the property, but they also get to benefit from all the other things that goes along with the property, such as the pristine beaches and the culture in Miami.

Owning a real estate property in Miami can be a real treat, especially for people who are very much into the whole Miami culture and lifestyle. However, there are a lot of real estate property types to choose from, ranging from condos to hotels. Although there are a variety of real estate properties in Miami, two of the more ideal property types that people can purchase are the beachfront and inland real estate properties. These two property types are very different from each other, although they both offer great real estate properties for potential buyers. In order to be able to decide which one bests suits your taste, you need to know what makes each of these properties unique.

One of the things that make the two property types so different is the aesthetic aspect that these property types offer its potential investors. Of the two, the beachfront real estate properties offer the better esthetic quality since the property is situated along the coastline along the coast of Miami.

These beachfront real estate properties is made more beautiful by the fact that the beaches that made Miami so bought after and popular is the backyard of such properties. All you need to do is look out your window and you can see the beaches that draw such diverse crowds into Miami.

Inland real estate properties, however, although are beautiful in their own right, still can not match the aesthetic beauty that the beaches add to the different beachfront real estate properties. It is one thing to have a beautiful house with nice amenities in a nice neighborhood, but it is another to have white sandy beaches very close to your home.

Another thing that differentiates these two property types is the level of their appeal or popularity with the different investors and potential buyers of the real estate properties. Beachfront real estate properties are moreought after than inland real estate properties since these beachfront properties are very close to the beaches, which is the major reason for its appeal. Inland properties may be closer to other structures, but people do not wish to live or vacation in Miami because of the malls and the stores in the city. People wish to come to Miami mostly for the beaches.

Although both real estate properties can be used by its owners to earn profit, especially if they do not intend to live in Miami permanently, beachfront properties are still the more popular choice for people who want to rent out condos or houses in Miami, especially for those people who are just vacationing. Vacationers go to Miami for the beaches, and if they are able to live near one, then the better it is for them.

Whatever real estate property you may choose to buy, it is important to remember that these types of properties, especially if they are bought after in the market, may cost you a lot of money if you plan on investing on Miami real estate. However, inland real estate properties tend to be more reasonably priced, as compared with beachfront property types. The high cost of owning a beachfront property is the price that any potential buyer have to pay in exchange for all the perks that goes along with the property.

Vanessa A. Doctor

http://miamirealestateinc.com

SEO – The Downfall of SEO Content

You can search engine optimize your website or blog all you want with keyword rich copy but if the information you are providing is stale, repetitive, robotic or plagiarized then you are not likely to attract many visitors. Furthermore most search engine spiders and robots will penalize you for plagiarizing and rewriting content from elsewhere by not including your pages in its search engines.

Another reason that your SEO content could be failing is not necessarily that you have committed the sin of plagiarism or being out of touch, but you may have chosen to search engine optimize copy for a product that has a glutted market. If a lot of people are writing about the product then it means you have failed to properly define your niche market in terms of how it will make a profit. Trying to make a profit in a glutted market is often useless and it is also a bane to SEO marketing as the keywords that are used to market glutted products are often too general and too popular to bring you the targeted customers that you need.

Sometimes the problem is that you have identified yourself as some kind of online consultant or guru but then somehow did not live up to the expectation of the people who have visited your site. A simple mistake in your SEO, niche language or keywords (or even a simple spelling mistake!) Could have many people turned right off of your site. You may have also hired a ghostwriter who knows nothing about their assigned topic and you have no idea that your book is plagiarized from sources all over the web. Who wants to pay for information that they can already get on the World Wide Web for free?

Always remember that SEO selling always has to do with your credibility. Trying to sell things with a web page full of innocuous advice or copy full of nonsensical keywords
never works.

Professors – Ways to Be Wise When Traveling (Before and During)

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.